About Michael Loring Probst

Michael Loring Probst, Founder and Creative Director of West Third Brand.  Prior to launching West Third Brand in 2008, Michael worked 17 years as a Creative Director for several notable brands such as ILLUME, Zodax (Private Label Division), and Three Hands.  With those companies he traveled the globe designing products, creating fragrances, and programs for Anthropologie, Barney’s, Urban Outfitters, Bloomingdale's, Tommy Bahama, World Market, Crate & Barrel, Target, etc.  After leaving a successful and rewarding career, West Third Brand was an organic progression that continues to fuel his passion for creating experiences with emotional connection through the art of scent.