West Third Brand, a niche fragrance workshop established in 2008, the platform for founder Michael Loring Probst for his desire to create a distinctive, quality-driven and affordable fragrance brand; hence his first collection’s namesake Smell Good Daily. The small company gained a respected following with their modest, understated yet chic designed packaging but largely for crafting distinguishable, and easy-to-wear fragrance compositions. In 2013, the brand launched Société de Senteur a fun and evocative collection with names like Ode to You, Ropes & Sails, and Love First. West Third Brand mixed things up in 2014 with creating a proprietary alcohol-free base to launch a collection of Eau de Parfums. Like many of West Third Brand’s scents they have become cult favorites among fragrance enthusiasts.